In a crowded sector, LINE stands out as an app that distinguishes itself. It does so by being a communications platform that excels for instant messaging and free video and voice calls.
It boldly claims to be reshaping communication around the world. It’s not just marketing hype. According to LINE, their app is ranking at number one in 52 countries.
This may well be the case. But it’s a little surprising as LINE does not appear to be offering anything particularly innovative. It checks all the usual boxes, but there’s nothing immediately apparent to set them apart from the rest of the pack.
In these circumstances, the only possible conclusion for its massive popularity is that LINE does what it does exceptionally well. In business, if you can get all the fundamentals spot on, you’re going to be a success. Users are not overly swayed by gimmicks and features if the basic service isn’t rock solid. And that is what seems to be the case with LINE.
If you are wondering why you have never heard of this comms giant before, it’s possibly because they are Japanese. And the biggest thing in messaging in Asia.
However, the company has an international outlook. So don’t let its location put you off. Millions of users worldwide are tapping into the power of LINE as a great alternative to the usual run-of-the-mill messaging/video and voice call platforms.
High-quality free voice and video calls
Share files, stickers, photos, videos, and voice messages
Group video chats for up to 200 people
Polls
Social networking feature
Personal storage space
Low-cost international calls to landlines and mobile phones
In many ways, LINE is a hybrid that blurs the, er, lines between a messaging platform and social media. It has elements of both, which makes it kind of intriguing. If you are a little bored with the mainstream offerings, LINE may well perk up your jaded palate.
LINE is one of those many apps that attract different demographics for different reasons. Youngsters will like the stickers, emojis, games, and the ability to follow their favorite celebs.
Others are more likely to be lured by the low-cost international voice calls and the other more ‘grown up’ elements in the LINE mix.
It’s free
Get free LINE Out calls for watching ads
Excellent well-featured tool
Multi-language support
Not much other than a few grumbles after updates
You can get LINE for your Android device at Google Play. App requirements vary by device. LINE has been installed over 500 million times by Google Play users, who have awarded it a healthy 4.1 out of five.
For iOS, head to Apple’s App Store. The app looks for 273.2 MB of storage and iOS 12.0 or later. App Store users give LINE a score of 3.5 out of five.
A desktop version for Windows can be downloaded from the line.me website and the Windows Store. You might want to do this as the app syncs across all your devices.
